Venture Motorwear Company was founded by riders who ride in rain, cold, heat, hail, wind, and darkness.

Our clothing, like our bikes, serves as tools to facilitate the ride.

Our philosophy is simple: the design is complete when there is nothing left to remove.

The VMC 101 is handmade in Brooklyn, NYC, from hides tanned in America.

The roughout or flesh side of the hide is utilized as it is the most durable and resistant

to water and rough handling. It is essentially the hide turned “inside out”.

 This is my personal jacket with about 4,000 miles on it. It has been completely soaked

but has never wet through or permanently discolored. The jacket will dry over

night remaining supple. Over time the leather will soften but will retain a firm hand 

The VMC 101 features no zippers, no billboard logos, and no lining.

Over time, it will conform to your body. The leather will wear, age, darken, and bear the effects of weather and miles.

The 101 will narrate the story of your Ventures.